Driving Enrollment with Hyper-Targeted Digital Ads
Clovis Community College serves over 1 million people with academic programs, career pathways, and support services for student success.
Services
Content Marketing
Paid Social
PPC
SEO
Creative
CRO
The Results
38%
Boost in enrollment
26%
Reduction in cost per conversion
45%
Video ad view rate
18%
Click-through rate
4.6
Avg. Monthly frequency rate
The marketing strategies that Nettra has provided to our college have been beneficial in increasing our student enrollment and engagement. The Nettra team is very knowledgeable and experienced in the various ad platforms. Nettra understands our educational advertising needs and is proactive in helping us reach our goals.”
Challenges
01
High Competition in the Region
Clovis Community College faced strongcompetition from multiple nearby colleges, making it difficult to stand out andattract prospective students. Traditional marketing efforts struggled to differentiatetheir programs in a crowded higher education market
02
Limited Marketing Budget
With a constrained budget, the college needed tomaximize every marketing dollar while competing against larger institutions withgreater advertising resources. Previous campaigns lacked the reach and efficiencyneeded to drive meaningful enrollment growth.
03
Targeting and Program Alignment Issues
The college offered specializedprograms designed for specific career paths, but previous marketing efforts failed toeffectively reach and engage the right audience. Ads often missed potential studentswhose interests aligned with these programs, leading to lower engagement andconversion rates.
Hyper-Targeted Digital Ad Strategy – We launched a multi-channel digital campaign across YouTube, Meta (Facebook/Instagram), and Google Search & Display. By leveraging data-driven audience segmentation and interest-based targeting, we ensured the right students saw relevant ads, significantly improving engagement and application rates.
Authentic, Student-Centered Creative Assets – To enhance relevance and trust, we developed ad content featuring real Clovis Community College students sharing their experiences. This approach resonated with prospective students, making the messaging more relatable and increasing conversion rates.
Real-Time Performance Optimization – We continuously monitored campaign data, adjusting targeting, creative elements, and budget allocation to maximize efficiency. By testing and refining our approach throughout the campaign, we ensured that every dollar was spent effectively, delivering enrollment growth that exceeded expectations.
Our targeted digital ad strategy delivered a 38% boost in enrollment, surpassing Clovis Community College’s original goals. By leveraging hyper-targeted campaigns on YouTube, Meta, and Google, we connected with prospective students actively searching for programs that matched their interests. The student-centered creative assets increased engagement and trust, leading to higher application and enrollment rates. Our focus on campaign optimization ensured that every marketing dollar was used efficiently, maximizing reach and impact despite budget constraints. As a result, Clovis Community College attracted more students while staying within budget.
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"I’ve worked with Nettra since 2022 and they are the best! They manage a complex, multi-platform campaign that has brought everything together—digital, radio, TV, print, video production, and and specific landing pages—all tied to clear, measurable results. They created the landing pages within a CRM which aggregates all of our leads. Even our traditional outreach includes QR codes, connecting offline efforts to digital KPIs. The level of strategy and execution they bring to our campaign is beyond anything we’ve done before, and the results speak for themselves"
24%
Boost in enrollment
32%
Reduction in cost per conversion
55%
Video ad view rate
21%
Click-through rate
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69%
ROI (ad click to funded app)
18%
Reduction in cost to acquire a member
29%
Conversion rate
33.2%
Organic traffic growth YOY
"Nettra’s digital ad campaigns on Google, Facebook, and YouTube have resulted in hundreds of leads. They're also great at working with our co-op partners to leverage available marketing funds."
3.2
Avg. rank on Google for top keywords
14%
CTR on Google Ads campaign
2.2m
Avg. # of monthly Facebook ad impressions
5.8
Avg. monthly frequency rate with Facebook ads
"Nettra routinely blows me away with their marketing know-how, their customer service, and especially the results I’ve gotten. I’ve worked with a handful of agencies in the past and none of them were as responsive and proactive as Nettra has been."
280%
Gain in organic rank
620%
ROI on Google Ads
340%
ROI on Facebook Ads
42%
Decrease cost of acquisition
