As the economy (and society) slowly open back up, many businesses are struggling to balance their need for more customers with being empathetic to those that have been drastically affected by the pandemic. We originally wrote an article about this that appeared in the Business Journal and we also expanded on that article by explaining how to create your own marketing strategy during this pandemic. So this video gives a great overview of our approach to help companies tactfully gain more clients.
Video Transcription
so first of all we're in some crazy
times you have to admit people are
fighting over toilet paper in the
grocery store and people are trying to
find the last hand sanitizer and those
that have them some people are hoarding
them and I think they might even be
drinking hand sanitizer anyway we all
know this is going to last a month or so
and we're gonna get through it and we're
gonna be stronger as a nation but what
can you do between now and about a month
or so from now with your marketing a lot
of companies they're deciding you know
let's let's Taylor back a bit let's
let's not mark it as aggressively
because we're not gonna really make a
lot of sales right now and that could be
your biggest mistake
did you know that the average person
according to HootSuite spends 6 hours
and 42 minutes online every day that
that's crazy
well that number is probably going to
increase by maybe as much as 50% because
where's all America's workforce right
now they're at home a lot of them are
remote working but still they're at home
and they're online what a great
opportunity for you to reach them so if
we look at the typical sales funnel and
you'll see there's the top of the funnel
or tofu the middle of the funnel mo foo
and the thought them of the funnel is Bo
foo I didn't make those words up but
let's just roll with it
so tofu tofu and Bo foo well if you're
doing a lot of Google ads that's at the
bottom of the sales funnel that's when
you're trying to ask for the sale and if
you're like most companies you're not
going to be selling a lot right now so
the opportunity is focus on the top and
middle of the funnel using Facebook and
Instagram to target people based on what
they like doing and where they spend
their time but not so much to sell them
the focus is you want to build trust and
we see this all the time with campaigns
that don't work very well with Google
Ads people spend thousands of dollars on
Google ads and they don't work as well
because they haven't taken the time to
build trust among their target audience
that's what Facebook and Instagram
are so so valuable for and the clicks
are so less expensive than Google ads
and so what do you focus on well you
tell your story why you started your
business what makes you different from
your competition maybe a case study and
these are things that you could create
yourself we don't have to have an
expensive video crew like these guys
instead just use your phone
film yourself people like that kind of
authenticity and you could repurpose
that as a video ad on Facebook like this
one or on Instagram or even on LinkedIn
what a great way for people that have
never heard of your company to hear of
you and then over the next month or two
see various ads from you and whole time
it builds trust so when we're out of
this hole coronavirus thing and you know
we now have a ton of hand sanitizer
again and you finally have toilet paper
again those companies that we're
researching you are now ready to buy and
you come out of this thing better than
you were in the beginning the purpose of
this video is I want to refer you to our
blog post section and our video section
we specifically we have two blog posts
one is what to do when your Google Ads
stopped working where we talk a lot more
about this strategy and another is you
also have we have a marketing strategy
posts and with a marketing strategy post
we dive in deep on how we help companies
strategically go from where they want to
go to where they're trying to go and you
don't even need us just go to that blog
post and everything we do is in that
blog post so what a great opportunity
you have to both build trust from your
target audience and optimize your
marketing strategy so that by the time
the coronavirus has passed us you're
going to be winning customers more than
you ever have Thanks
[Music]
