If you're a credit union looking for ways to increase your membership, you should start by claiming and optimizing your Google My Business (GMB) listings. This is a great way to get your name out there and attract new customers. In this blog post, we will discuss how to create and optimize your credit union's Google My Business listing. We'll also provide some tips on how to generate new members using this platform.
What is a Google My Business profile?
Google My Business is a free platform that allows businesses to manage their online presence across Google. This includes Google search and Google maps. By claiming and verifying your business on GMB, you can control the information that appears about your business when customers search for it on Google and is good for local SEO.
One of the most important aspects of your GMB profile is your business name, business address, and phone number (NAP). This is what’s known as your “citation”. Your citation must be accurate and consistent across the web. If you have multiple listings with different NAP information, it can confuse Google and hurt your ranking in search results.
Inaccurate NAP information can also lead to customers being unable to find your credit union or contact you. This is why it’s so important to make sure your NAP information is up-to-date and consistent across the web.
The benefits of a Google My Business profile
You may be wondering if it's worth setting up a profile on Google My Business. After all, there's no cost involved, and it only takes a few minutes to do. But is it really worth the effort?
Here are a few things to consider: First of all, having a GMB profile makes your business more visible online. When potential customers search for local businesses like yours, your GMB listing will appear in the local search results. And since most people don't bother scrolling past the first page of results, being on that first page can make a big difference.
Another benefit of having a GMB profile is that it allows you to manage your online reputation. You can respond to customer reviews, post updates about your business, and answer frequently asked questions. This is especially important in today's world, where people are more likely to trust businesses with positive online reviews.
So if you're on the fence about whether or not to create a GMB profile for your business, hopefully, these points have helped you make up your mind. Creating a profile is quick and easy, and it can really pay off in terms of increased visibility and improved reputation management.
Why is it so important to optimize your Google My Business profile?
When customers are looking for a new business, one of the first places they turn is Google. A well-optimized profile helps you to rank higher in search results, making it more likely that potential customers will find your local business.
Additionally, an optimized profile allows you to showcase your best reviews and highlights your most popular products and services. Plus, you can use your profile to connect with customers by sharing updates and special offers. In today’s competitive market, optimizing your Google Business Profile is essential for attracting new customers and growing your business.
How to Optimize Your Google My Business profile
Now that we’ve covered the basics of GMB, let’s discuss how you can optimize your profile to attract new members.
The first step is to claim your listing.
Once you’ve claimed your listing, the next step is to optimize your profile by filling out all the available business information. This includes your business name, address, phone number, business hours of operation, business description, website, and photos.
It’s important to note that you should only use accurate information on your GMB listing. Google may remove your listing if they find that you’re using inaccurate information.
In addition to filling out all the available information, you should also add keywords to your profile. These keywords should be related to your credit union and the services you offer. For example, some keywords you may want to use are “credit union”, “financial services”, and “banking”.
Adding keywords to your profile will help you attract new members who are searching for these terms on Google using Google search.
Also, if you have any ATM's around town, you can add their locations to your profile as well. This will help people find the nearest ATM to them when they're searching for one on Google Maps.
Generating New Members With Your Google My Business Profile
Now that you know how to create and optimize your GMB profile, let’s discuss how you can use it to generate new members.
One of the best ways to generate new members with your GMB profile is by adding offers and coupons with the Google business profile manager. People are always searching for deals on Google, so this is a great way to attract new customers.
To add an offer or coupon to your GMB listing, simply click on “Offers” from the main menu and then click on “Create Offer”. From here, you can add all the details of your offer, including a title, description, expiration date, and terms and conditions.
Include an attractive image to grab attention, and make sure your offer is clear and concise. Once you're finished, click "Publish" and your offer will be live on your GMB listing.
Now potential customers will be able to see your offer when they search for your business on Google or see it on Google Maps.
Once you’ve created your offer, it will appear on your Google business listing for people to see.
Another great way to generate new members with your GMB profile is by adding photos. People love seeing photos, so this is a great way to attract attention to your listing.
To add photos to your GMB listing, simply click on “Photos” from the main menu and then click on “Upload Photos”. From here, you can select the photos you want to upload from your computer.
Once you’ve uploaded your photos, they will appear on your GMB listing for people to see.
Summary
If you’re a credit union looking for ways to increase your membership, you should start by claiming and optimizing your Google My Business listings. This is a great way to get your name out there and attract new customers.
