Attorneys

Grow your law firm with actionable and measurable marketing.

The Blueprint of the Top Attorney Marketing Campaign in the US

Treat your current & past clientslike family

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Over 80% of a law firm’s clients DO NOT come from marketing, they come from referrals. Yet most firms spend thousands of dollars on marketing and only send a Christmas card to their past clients.

Many of our clients are the top attorneys in their area and all of them attribute the growth of their firms to their referral process.

So what does a robust referral system look like? After building numerous referral processes we have created a best practice approach that has no rival in the market. Our process integrates referrals from current/past clients, fellow attorneys, and chiropractors (if you’re a personal injury firm), as well as multiple touch points, when to follow up, what to say, and targeting IP addresses with specific messaging. In addition, we discuss how to integrate the “you’re part of the family” approach throughout the lifecycle of the client.

This kind of approach is so effective and unique that it can double the amount of client referrals year over year.

Treat your current & past clientslike family

Over 80% of a law firm’s clients DO NOT come from marketing, they come from referrals. Yet most firms spend thousands of dollars on marketing and only send a Christmas card to their past clients.

Many of our clients are the top attorneys in their area and all of them attribute the growth of their firms to their referral process.

So what does a robust referral system look like? After building numerous referral processes we have created a best practice approach that has no rival in the market. Our process integrates referrals from current/past clients, fellow attorneys, and chiropractors (if you’re a personal injury firm), as well as multiple touch points, when to follow up, what to say, and targeting IP addresses with specific messaging. In addition, we discuss how to integrate the “you’re part of the family” approach throughout the lifecycle of the client.

This kind of approach is so effective and unique that it can double the amount of client referrals year over year.

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Create trustwithin your city

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Every law firm can run a Google Search or Facebook Ads campaign to acquire new clients, but few of these campaigns yield strong results because those firms never built trust within their community. Don’t believe us? Look at the top personal injury firms doing ads in Los Angeles by Googling “personal injury attorney los angeles”. None of their landing pages will win any awards, yet they convert more traffic than the better-designed landing pages of their competition.

We have been able to assign up to 35% of new clients created by marketing that initially visited the website via a trust campaign.

Screen Shot 2019-08-06 at 8.36.04 AM

Create trust within your city

Every law firm can run a Google Search or Facebook Ads campaign to acquire new clients, but few of these campaigns yield strong results because those firms never built trust within their community. Don’t believe us? Look at the top personal injury firms doing ads in Los Angeles by Googling “personal injury attorney los angeles”. None of their landing pages will win any awards, yet they convert more traffic than the better-designed landing pages of their competition.

We have been able to assign up to 35% of new clients created by marketing that initially visited the website via a trust campaign.

Get foundeasier online

Freedman Analytics

People trust organic rankings over ads, so before any money is spent on advertising to create new clients, every law firm must invest in an SEO (search engine optimization) strategy to help your potential clients find your firm, online.

Get foundeasier online

People trust organic rankings over ads, so before any money is spent on advertising to create new clients, every law firm must invest in an SEO (search engine optimization) strategy to help your potential clients find your firm, online.

Freedman Analytics

Resonatewith your injury victims

Freedman Website Screenshot (1)

If your website looks generic, you’re losing thousands of dollars in potential clients.

Law firms that invest time and resources into their website realize a 10-20% improvement in the amount of leads generated. For example, we recently redesigned the website for the Law Office of Darryl B. Freedman to immediately resonate with their potential clients by focusing on the amount of Google reviews and video testimonials they have.

Since launch, the average time on the site has increased by 40% and the amount of leads generated has also increased.

Freedman Website Screenshot (1)

Resonatewith your injury victims

If your website looks generic, you’re losing thousands of dollars in potential clients.

Law firms that invest time and resources into their website realize a 10-20% improvement in the amount of leads generated. For example, we recently redesigned the website for the Law Office of Darryl B. Freedman to immediately resonate with their potential clients by focusing on the amount of Google reviews and video testimonials they have.

Since launch, the average time on the site has increased by 40% and the amount of leads generated has also increased.

Targetnewclients

Freedman SEM Ads

Once you’ve built your referral process, trust campaign, and SEO strategy, it’s time to focus on advertising to create more clients.

This trust-first, ads-second approach produces a 20-30% higher conversion rate on Google & Facebook ads than the typical ads-first approach.

Targetnewclients

Once you’ve built your referral process, trust campaign, and SEO strategy, it’s time to focus on advertising to create more clients.

This trust-first, ads-second approach produces a 20-30% higher conversion rate on Google & Facebook ads than the typical ads-first approach.

Freedman SEM Ads

Connectit all together

attribution

If you’re running a Google and Facebook ad campaign and a new client clicks on both ads over a 2-week period, which ad gets the credit for the new client? Google Analytics would give all the credit to the last ad clicked, but this doesn’t help optimize your campaign.

Instead, the top lawyer marketing campaigns install an attribution model to assign a value to every part of your marketing campaign.

This level of insight is extremely important because it indicates how people interact with your ads, the sales cycle of an average client, and sequence of marketing channels that are the most effective and cost-efficient.

Our approach to marketing and attribution is so cutting edge, we haven’t heard of any other law firm doing this (except for our clients).

attribution

Connectit all together

If you’re running a Google and Facebook ad campaign and a new client clicks on both ads over a 2-week period, which ad gets the credit for the new client? Google Analytics would give all the credit to the last ad clicked, but this doesn’t help optimize your campaign.

Instead, the top lawyer marketing campaigns install an attribution model to assign a value to every part of your marketing campaign.

This level of insight is extremely important because it indicates how people interact with your ads, the sales cycle of an average client, and sequence of marketing channels that are the most effective and cost-efficient.

Our approach to marketing and attribution is so cutting edge, we haven’t heard of any other law firm doing this (except for our clients).

Are we a good fit to scale your law firm?

We invest a ton of time to get to know our clients, their intake processes, their communication protocols, how they stay in touch with their past clients and fellow attorneys, and their current/past marketing strategies. So it’s very important that we invest our time and resources in law firms that are laser-focused on growth.

So if you think Nettra’s approach is a great fit for your firm, please contact us to set up a time to discuss your goals.

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