Attorneys

Grow your platform with actionable and measurable marketing law firm marketing.

The Blueprint of the Top Attorney Marketing Campaign in the US

Treat your current & past clientslike family

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Did you know that over 80% of a law firm’s clients do not come from email marketing, search engines, or any other kind of advertising? They primarily come from referrals!

Statistics show when it comes to reaching prospective clients, word-of-mouth referrals remain the most effective client-producing form of outreach.

Yet firms ignore creating referrals and continue to spend thousands of dollars on advanced, complex marketing⁠ campaigns which causes them to unintentionally forget about past clients and just focus on creating new ones.

No one wants to feel like just a number, especially your clients. Clients are unlikely to drive clicks to your website if they don't feel as though they are a part of your family.
Legal marketing experts have discovered that when large firms take the extra step to make their law practice more accessible to clients, they are also more successful at obtaining high-quality clients. The extra effort also ensures the firm reaches the target audience of their practice area, even without a sophisticated advertising campaign.
Many of our clients are the top of the legal profession in their area, those who routinely appear on the first page of Google and have a solid reputation in the legal industry. All of them attribute the growth of their firms to their referral process, not their law firm's website, any particular social media platform, or email marketing campaign.

So what does a robust referral system look like? After experimenting with numerous processes over the years, we are confident that our current process is the most effective on the market. Our approach integrates a variety of factors that will lend credibility to your practice and will help your litigators succeed in reaching business goals.

Our process involves referrals from current and past clients, competitors, and business owners in tangentially related industries⁠—for instance, the phone number of a local chiropractor if you are a personal injury attorney.

We assist your firm with client outreach on a wider scale. We will teach you the things you didn't learn in law school, including how to target IP addresses, when to follow up, what to say, and how to reach prospective clients who are likely to respond first thing.

Treat your current & past clientslike family

Did you know that over 80% of a law firm’s clients do not come from email marketing, search engines, or any other kind of advertising? They primarily come from referrals!

Statistics show when it comes to reaching prospective clients, word-of-mouth referrals remain the most effective client-producing form of outreach.

Yet firms ignore creating referrals and continue to spend thousands of dollars on advanced, complex marketing⁠ campaigns which causes them to unintentionally forget about past clients and just focus on creating new ones.

No one wants to feel like just a number, especially your clients. Clients are unlikely to drive clicks to your website if they don't feel as though they are a part of your family.
Legal marketing experts have discovered that when large firms take the extra step to make their law practice more accessible to clients, they are also more successful at obtaining high-quality clients. The extra effort also ensures the firm reaches the target audience of their practice area, even without a sophisticated advertising campaign.
Many of our clients are the top of the legal profession in their area, those who routinely appear on the first page of Google and have a solid reputation in the legal industry. All of them attribute the growth of their firms to their referral process, not their law firm's website, any particular social media platform, or email marketing campaign.

So what does a robust referral system look like? After experimenting with numerous processes over the years, we are confident that our current process is the most effective on the market. Our approach integrates a variety of factors that will lend credibility to your practice and will help your litigators succeed in reaching business goals.

Our process involves referrals from current and past clients, competitors, and business owners in tangentially related industries⁠—for instance, the phone number of a local chiropractor if you are a personal injury attorney.

We assist your firm with client outreach on a wider scale. We will teach you the things you didn't learn in law school, including how to target IP addresses, when to follow up, what to say, and how to reach prospective clients who are likely to respond first thing.

DSCF4408

Create trustwithin your city

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Any law firm can run a Google Search campaign to acquire new clients, but only a few of these campaigns yield strong results.

The one thing the successful campaigns have in common is that they took the time to first build trust in the community and then ask for business.

We’ve seen some great success with this strategy by creating a Facebook Ads campaign that promotes a law firm’s expertise, how they give back to the community, and testimonials. These ads aren’t asking for new clients. They’re simply positioning the attorney as the top choice. Then after 3-6 months of this ‘trust campaign’, we launch Google Ads and they convert at a much higher rate!

Don’t believe us? Look at the top personal injury firms doing ads in Los Angeles or New York by Googling “personal injury attorney [city]." None of their landing pages will win any awards for excellence in graphic design, yet they convert more traffic than the more aesthetically pleasing landing pages of their competition. The only reason these landing pages are successful is because those lawyer firms took the time to build their reputation, before trying to win business.

We have been able to assign up to 35% of new clients created by marketing that initially visited a law firm's website via a simple but strategic campaign built on trust and transparency.

Screen Shot 2019-08-06 at 8.36.04 AM

Create trust within your city

Any law firm can run a Google Search campaign to acquire new clients, but only a few of these campaigns yield strong results.

The one thing the successful campaigns have in common is that they took the time to first build trust in the community and then ask for business.

We’ve seen some great success with this strategy by creating a Facebook Ads campaign that promotes a law firm’s expertise, how they give back to the community, and testimonials. These ads aren’t asking for new clients. They’re simply positioning the attorney as the top choice. Then after 3-6 months of this ‘trust campaign’, we launch Google Ads and they convert at a much higher rate!

Don’t believe us? Look at the top personal injury firms doing ads in Los Angeles or New York by Googling “personal injury attorney [city]." None of their landing pages will win any awards for excellence in graphic design, yet they convert more traffic than the more aesthetically pleasing landing pages of their competition. The only reason these landing pages are successful is because those lawyer firms took the time to build their reputation, before trying to win business.

We have been able to assign up to 35% of new clients created by marketing that initially visited a law firm's website via a simple but strategic campaign built on trust and transparency.

Get foundeasier online

Freedman Analytics

As marketing strategies have evolved to become more advanced, potential clients have become more scrutinizing and less likely to trust just any business. So most people rely on organic rankings over digital ads.

Many firms think because they’re the top in their field, people should just know who they are and how to find them. But many of these firms are disappointed to learn they rank on page 3 or 4 of Google, and basically don’t exist to their potential clients since no one goes past page 1 of the search results.

It's actually a misconception that you must be the best and the brightest in the legal industry to get onto the first page of Google. The reality is, any law firm--regardless of their level of expertise--can rank on page 1 on Google if they use utilize effective SEO processes.

Your ultimate goal should be to get clients to visit your law firm's website. Content strategists with SEO experience blend marketing, psychology, and creative writing expertise to ensure your firm gets noticed first and receives a call.

SEO relies on integrated keywords and enables prospective clients to find you on Google with only a few simple clicks. Along with calls to action, keywords can elevate your brand and consistently attract high-quality potential leads.

Get foundeasier online

As marketing strategies have evolved to become more advanced, potential clients have become more scrutinizing and less likely to trust just any business. So most people rely on organic rankings over digital ads.

Many firms think because they’re the top in their field, people should just know who they are and how to find them. But many of these firms are disappointed to learn they rank on page 3 or 4 of Google, and basically don’t exist to their potential clients since no one goes past page 1 of the search results.

It's actually a misconception that you must be the best and the brightest in the legal industry to get onto the first page of Google. The reality is, any law firm--regardless of their level of expertise--can rank on page 1 on Google if they use utilize effective SEO processes.

Your ultimate goal should be to get clients to visit your law firm's website. Content strategists with SEO experience blend marketing, psychology, and creative writing expertise to ensure your firm gets noticed first and receives a call.

SEO relies on integrated keywords and enables prospective clients to find you on Google with only a few simple clicks. Along with calls to action, keywords can elevate your brand and consistently attract high-quality potential leads.

Freedman Analytics

Resonatewith your injury victims

Freedman Website Screenshot (1)

If your website looks generic, you’re potentially losing thousands of dollars in potential clients.
It's that simple. Law firms that invest time and resources into their website realize a 10-20% improvement in the number of leads generated. People are responsive to aesthetics and are much more likely to click, engage, and respond to call to action phrases when your law firm's website is visually appealing.

For example, we recently redesigned the website for the Law Office of Darryl B. Freedman to immediately resonate with their potential clients, by focusing on Google reviews and video testimonials that highlight their expertise and legal services.

Since launch, the average time on the site has increased by 40% and the amount of leads generated has also increased.

Freedman Website Screenshot (1)

Resonatewith your injury victims

If your website looks generic, you’re potentially losing thousands of dollars in potential clients.
It's that simple. Law firms that invest time and resources into their website realize a 10-20% improvement in the number of leads generated. People are responsive to aesthetics and are much more likely to click, engage, and respond to call to action phrases when your law firm's website is visually appealing.

For example, we recently redesigned the website for the Law Office of Darryl B. Freedman to immediately resonate with their potential clients, by focusing on Google reviews and video testimonials that highlight their expertise and legal services.

Since launch, the average time on the site has increased by 40% and the amount of leads generated has also increased.

Targetnewclients

Freedman SEM Ads

Targeting new clients is where most law firms start marketing (instead of the steps above) which is why the majority of lawyer marketing campaigns yield underwhelming results. So once you’ve built a referral process, a trust campaign, and an SEO strategy, it’s now time to target new clients with PPC marketing and other acquisition channels.

Our ‘build-trust-first, target-new-clients-second’ approach is so unique that it produces a 20-30% higher conversion rate on Google and social media ads than the typical ads-first approach.

Targetnewclients

Targeting new clients is where most law firms start marketing (instead of the steps above) which is why the majority of lawyer marketing campaigns yield underwhelming results. So once you’ve built a referral process, a trust campaign, and an SEO strategy, it’s now time to target new clients with PPC marketing and other acquisition channels.

Our ‘build-trust-first, target-new-clients-second’ approach is so unique that it produces a 20-30% higher conversion rate on Google and social media ads than the typical ads-first approach.

Freedman SEM Ads

Connectit all together

attribution

If you’re running a Google and Facebook ad campaign and a new client clicks on both ads over a two-week period, which ad gets the credit for the new client?

If the last click was from a PPC marketing ad, Google Analytics would give all the credit to that last ad clicked. The issue is, the first ad clicked should get some credit for the new client, also. This is what attribution does by assigning a value to every ad click.

This level of insight is extremely important, as it indicates how people interact with your ads, the sales cycle of an average client, and a sequence of marketing channels that are the most effective and cost-efficient.

Attribution allows a law firm to be confident about the budget for every piece of their marketing strategy.

attribution

Connectit all together

If you’re running a Google and Facebook ad campaign and a new client clicks on both ads over a two-week period, which ad gets the credit for the new client?

If the last click was from a PPC marketing ad, Google Analytics would give all the credit to that last ad clicked. The issue is, the first ad clicked should get some credit for the new client, also. This is what attribution does by assigning a value to every ad click.

This level of insight is extremely important, as it indicates how people interact with your ads, the sales cycle of an average client, and a sequence of marketing channels that are the most effective and cost-efficient.

Attribution allows a law firm to be confident about the budget for every piece of their marketing strategy.

Are we a good fit to scale your law firm?

We invest a ton of time to get to know our clients, their intake processes, their communication protocols, their client outreach, and their past marketing campaigns. We believe it’s very important that we invest this level of time and resources into law firms that are laser-focused on growth.

So if you think Nettra could be a great fit for your firm, please contact us to set up a time to discuss your goals.

Say hello, we'd love to hear from you!