Handling negative reviews isn’t scary, difficult, or pointless. It’s a critical task that you should take very seriously. (Sorry to add to your to-do list.) If you’re in business, chances are that you have more happy customers than unhappy ones. Howev ...
Mistakes are painful, especially when they cost you time and money. So while I’d like to say every attorney marketing campaign we’ve ever managed has been successful, there have been a few that were not. So after doing a review of each campaign, there was one issue they all had in common that was so powerful that it even overcame extremely targeted and optimized marketing:
As a financial institution, it can be very difficult to attribute a return on investment (ROI) on your marketing campaigns. Sure, you can use the Google Tag Manager to track all of your digital marketing efforts on Facebook and Google, but what happens once your potential member applies for a loan? For the majority of community banks and credit unions, they push their traffic to an online banking portal to run their credit. This is where the digital trail of many marketing campaigns goes dark, because Google won’t connect the dots between the clicks from your ads to new loan applicants because this data spans across two separate datasets.
Good news! We’ve hit the midway point of the year so it’s about that time for us to share our top Facebook and Google advertising hacks of 2019. After spending over $19m on both platforms, these top strategies have either saved us time, money or increased conversions.
As an attorney, you’re in one of the most competitive locally-based industries, where your competition’s solution for gaining more clients is to out-spend everyone else. This might have worked in the 90’s when the yellow pages and newspaper ads ruled the day. But this doesn’t work anymore.
Admit it, the odds are stacked against you: as a credit union or community bank, you’re competing with national banks on a local level. That means your limited resources and budget are going head-to-head with their million-dollar national marketing campaign, legions of locations and employees, and their well-established brand name. So how can you win?